Healthcare Leadership Communication: Navigating Policy, Media, & Social Influence

Program Description

This comprehensive online educational course is designed to equip healthcare professionals with a broad range of essential skills in management, policy influence, media communication, and social media utilization. The course is divided into four detailed modules, each focusing on a critical area of professional development:   

  • Module 1: Communicating with organizational leadership
  • Module 2: Communicating with external stakeholders; government relations, policy and advocacy
  • Module 3: Media communications
  • Module 4: Using social media to promote yourself, your research and your IP/ASP initiatives 

Pricing Information

All E-Learning courses are offered at a discount for SHEA members. Join SHEA today to access benefits like this and more!
 
SHEA Member: $75.00
Non-Member: $125.00

Target Audience

 
  • Infection Preventionists
  • Antimicrobial Stewards
  • Hospital Epidemiologists

Learning Objectives

 
At the end of this course, the learner will be able to:
 
  • Effectively engage with policy leaders and executive healthcare leadership by developing skills to provide scientific expertise, establish effective communication strategies, and advocate for key initiatives within the healthcare system.
  • Convey scientific information to a variety of audiences, including the general public, marginalized communities, and media platforms, while addressing misinformation and improving public awareness of critical health topics.
  • Utilize social media platforms in professional settings, employing key strategies for information sharing, recognizing potential pitfalls, and measuring the impact of their social media activities.

Privacy Policy

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Course summary
Available credit: 
  • 1.25 ABIM MOC
  • 1.25 ACPE Pharmacy
  • 1.25 AMA PRA Category 1 Credit™
  • 1.25 Nursing Contact Hours
  • 1.25 Participation
Course opens: 
09/04/2024
Course expires: 
09/04/2027
Member cost:
$75.00
Cost:
$125.00
In accordance with the Accreditation Council for Continuing Medical Education's (ACCME) Standard for Integrity and Independence in Accredited Continuing Education, all faculty and planning partners must disclose all financial relationship(s) with any ineligible company within the prior 24 months for any amount. SHEA identifies and mitigates all conflict of interest prior to delivering the educational activity to learners. 
 

Course Authors:

Robert Citronberg, MD 
Executive Medical Director
Advocate Health
Disclosed no relevant financial relationships
 
Sarah Haessler, MD, MS
Chair, Department of Medicine
Baystate Health
Disclosed no relevant financial relationships
 
Jon Furuno, PhD, FSHEA 
Professor
Oregon State University College of Pharmacy
Disclosed no relevant financial relationships 
 
Kari Simonsen, MD, MBA 
Professor of Pediatrics
University of Nebraska Medical Center
*Contracted Research: Pfizer, Melinta Therapeutics, Aztra-Zeneca
 
Geeta Sood, Md, ScM
Assistant Professor In Medicine
Johns Hopkins School of Medicine
Disclosed no relevant financial relationships
 
Zanthia Wiley, MD
Associate Professor
Emory University
Disclosed no relevant financial relationships
 
 
*All relevant financial relationships listed have been mitigated

Accreditation Statements 

In support of improving patient care, The Society for Healthcare Epidemiology of America is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.

Physicians: 

The Society for Healthcare Epidemiology of America designates this enduring activity for a maximum of 1.25 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
 
ABIM MOC Recognition Statement
Successful completion of this CME activity, which includes participation in the evaluation component, enables the participant to earn up to 1.25 MOC points in the American Board of Internal Medicine’s (ABIM) Maintenance of Certification (MOC) program. It is the CME activity provider’s responsibility to submit participant completion information to Joint Accreditation for the purpose of granting ABIM MOC credit.
 
By submitting a claim for ABIM MOC, you hereby give SHEA permission to share individual physician participation information with ABIM through JA PARS.

Nurses:

The Society for Healthcare Epidemiology of America designates this enduring activity for a maximum of 1.25 CNE credit. Nurses should claim only the credit commensurate with the extent of their participation in the activity.

Pharmacists:

CPE Accreditation Statement for Pharmacists
SHEA is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education. This activity is acceptable for a maximum of 1.25 CPE contact hours (1.25 CEUs) in states that recognize ACPE providers. 
 
Upon completion of this ACPE-approved activity, participants will receive 1.25 credits on their NABP e-Profile section of the CPE Monitor. It is the participant's responsibility to upload the correct NABP number and date of birth when submitting your evaluation. 

Available Credit

  • 1.25 ABIM MOC
  • 1.25 ACPE Pharmacy
  • 1.25 AMA PRA Category 1 Credit™
  • 1.25 Nursing Contact Hours
  • 1.25 Participation

Price

Member cost:
$75.00
Cost:
$125.00
Please login or register to take this course.
Please complete all of the above modules. You will need a passing score of 75% or higher on the post-test in order to advance. When you have completed all modules, fill-out the COURSE EVALUATION, in order to claim your appropriate credits and print/download your certificate(s).