Strategic Communication for Healthcare Professionals: Mastering the Media
The Society for Healthcare Epidemiology of America’s Virtual Media Training Workshop will provide healthcare epidemiologists, infection preventionists, antimicrobial stewards, and other public health professionals to become more skilled communicators of health and science concepts, and to develop tools for countering the increasing quantity of misinformation in various media that harms the public health.
The virtual workshop sessions will provide foundational communications knowledge and practical advice relevant to both the newly initiated and the experienced media navigator. The virtual workshop will incorporate interactive hands-on and/or role-play activities to build confidence and experience in a variety of media communication platforms from live video interviews to social media.
Pricing Information:
Before you purchase, you will be required to complete demographic information. We appreciate you completing this information to support SHEA's DEI efforts. After you complete the required information, you will then be enrolled in the course. You will receive a confirmation email once you have successfully registered.
Registration Rates | |
Member | $249 |
Non-Member | $349 |
Fellow* | $129 |
*Registration for fellows/students/trainees must be accompanied by a letter from their department chairs or advisors verifying their status when registering. Trainee status includes interns and residents. Click here to see an example letter. If you are a Fellow, please email learningce@shea-online.org with the letter that states your Fellow/Student Status and SHEA will provide a discount code for you to register at the Fellow Rate. Otherwise, the appropriate rate will be automatically selected for you.
Limited Attendance! Waitlist will be available.
To ensure a more intimate and interactive experience, we're limiting the number of attendees for this virtual workshop. This will enable us to create smaller groups and breakout sessions, fostering richer and more meaningful discussions. Don't miss out on this opportunity to engage deeply with the material and your fellow participants – secure your spot today! If we reach capacity you will be able to sign up for the waitlist. If someone cancels their registration, we will pull in chronological order from the waitlist. We will notify you as soon as a spot becomes available.
Can I access the recordings?
Recordings of the didactic presentations will be exclusively provided to registered attendees for post-workshop access. Please note that recordings of workgroup discussions will not be available.
If you have already registered
If you are looking to complete your evaluations and claim credit post workshop, click 'access course'. Session evaluations will open 15 minutes after their start time. Once these open you will be able to click “Access Course” to complete.
Target Audience
- Physicians and Physicians-in-training: potentially including all specialties/disciplines, eg:
- Hospitalists
- Internal Medicine
- Pediatricians
- Internists
- Family Practice/Primary Care
- Public Health
- Infection Preventionists
- Antimicrobial stewardship pharmacists and pharmacy residents
- Nurses and Nurse Practitioners
Learning Objectives
At the end of this activity, the learner will be able to:
- Utilize expert voice in public discourse around infection prevention and public health topics.
- Explain different forms of media and their reach in the community.
- Identify common pitfalls and best practices for interacting with members of the media and/or social media and successfully respond to a media request for an interview.
- Identify strategies for navigating political controversies/areas of uncertainty associated with a public health topic.
- Explain how misinformation propagates in media and learn strategies the benefits of using different forms of media to combat misinformation.
- Discuss building confidence, establish a personal brand, and market themselves as an expert.
Leveraging the Media: Leading through Communication for Healthcare Professionals*
10:00-10:45 am | Why Should we Talk to the Media? How a News Story Comes Together. |
Coordinator: Rita Olans, DNP, CPNP-PC, SNP, FAAN, FNAP | |
Learning Objectives:
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10:45-11:15 am | Building your Media Presence |
Coordinator: Marci Drees, MD | |
Learning Objectives:
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11:15-11:45 am | Getting Started in Media |
Coordinator: Marci Drees, MD | |
Learning Objectives:
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11:45-11:55 am | BREAK |
11:55 am-12:05 pm | How Did That Go? Pt 1 |
Coordinator: Payal Patel, MD & Paul Pottinger, MD | |
Learning Objectives:
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12:05 – 12:35 pm | "The Media" is Calling...What Now? |
Coordinator: Kris Bryant, MD | |
Learning Objectives:
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12:35 – 1:20 pm | Did it Get Hot in Here? Defusing a Hostile Interview and Controlling the Conversation |
Coordinator: Kris Bryant, MD | |
Learning Objectives:
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1:20 – 1:50 pm | BREAK |
1:50-2:00 pm | How Did That Go? Pt 2 |
Coordinator: Payal Patel, MD & Paul Pottinger, MD | |
Learning Objectives:
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2:00-2:30 pm | When the World is Falling Apart: Communicating During a Crisis & Communicating with Challenging Audiences |
Coordinator: Kris Bryant, MD & Arjun Srinivasan | |
Learning Objectives:
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2:30-3:15 pm | The Science of Mis information in the Era of Social Media |
Coordinator: Supriya Narasimhan, MD, MSC & Michelle Doll, MD, MPH | |
Learning Objectives:
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3:15-3:25 pm | Break |
3:25-3:35 pm | How Did That Go? Pt 3 |
Coordinator: Payal Patel, MD & Paul Pottinger, MD | |
Learning Objectives:
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3:35-4:05 pm | Pod Bless America |
Coordinator: Monica Mahoney, PharmD | |
Learning Objectives:
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4:05-4:35 pm | Harnessing the Power of Social Media |
Coordinator: Paul Pottinger, MD | |
Learning Objectives:
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4:35-5:05 pm | Bringing it all together: A Call To Action |
Coordinator: Supriya Narasimhan, MD, MSC & Michelle Doll, MD, MPH | |
Learning Objectives:
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*Subject to change. This will be updated as speakers accept and finalize titles.
In accordance with the Accreditation Council for Continuing Medical Education's (ACCME) Standard for Integrity and Independence in Accredited Continuing Education, all faculty and planning partners must disclose all financial relationship(s) with any ineligible company within the prior 24 months for any amount. SHEA identifies and mitigates all conflict of interest prior to delivering the educational activity to learners.
Program Committee
Michelle Doll, MD, MPH
Co-Chair
Associate Professor
Virginia Commonwealth University
Richmond, VA
Principal investigator on Research Grant: Molnlycke Healthcare (ended)
Supriya Narasimhan, MD, MSC
Co-Chair
Faculty, Infectious Disease
Santa Clara Valley Medical Center
San Jose, California
Disclosed no relevant financial relationships
Kris Bryant, MD
Professor of Pediatrics
University of Louisville
Louisville, KY
Contracted Research: Pfizer (ended)
Contracted Research: Gilead
Contracted Research: Enanta
Marci Drees, MD, MS
Chief Infection Prevention Officer
ChristianaCare
Dover, Delaware
Disclosed no relevant financial relationships
Monica Mahoney, PharmD
Clinical Pharmacy Specialist, Infectious Diseases
Beth Israel Deaconess Medical Center
Boston, MA
Consultant: BD Diagnostics
Consultant: GSK
Consultant: Cidara
Advisory Board: Melinta (ended)
Advisory Board, Research Funding: Merck (ended)
Honorarium: Paratek (ended)
Advisory Board: Pfzier (ended)
Rita Olans, DNP, CPNP-PC, SNP, FAAN, FNAP
Associate Professor
MGH Institute of Health Professions
Cambridge, MA
Disclosed no relevant financial relationships
Payal Patel, MD, MPH
ID Physician
Intermountain Healthcare
Murray, UT
Advisor: Qiagen
Paul Pottinger, MD
Director of the Infectious Diseases & Topical Medicine Clinic
UW Medical Center
Seattle, WA
Disclosed no relevant financial relationships
Arjun Srinivasan, MD
Medical Epidemiologist
Centers for Disease Control and Prevention
Atlanta, GA
Disclosed no relevant financial relationships
Jay Varkey, MD
Hospital Epidemiologist
Emory University Hospital
Atlanta, GA
Consultant: Mediflix Inc
Speakers
Matifadza Hlatshwayo Davis, MD, MPH, FIDSA
Director of Health
City of St. Louis, Department of Health
St. Louis, MO
Disclosed no relevant financial relationships
Carlos del Rio, MD
Leon L. Haley, Jr MD Distinguished Professor of Medicine
Interim Dean, Emory University School of Medicine
Interim Chief Academic Officer, Emory Healthcare
Atlanta, GA
Consultant: Roche Diagnostics (ended)
Sarah Dong, MD
Assistant Professor
Department of Medicine Emory School of Medicine
Atlanta, GA
Disclosed no relevant financial relationships
Shira Doron, MD
Chief Infection Control Officer
Tufts Medicine
Boston, MA
Disclosed no relevant financial relationships
Heather Felton, MD, CPST
Associate Professor
Department of Pediatrics, University of Louisville
Louisville, KY
Disclosed no relevant financial relationships
Celine Gounder, MD, ScM
Disclosed no relevant financial relationships
Tanya Hamburger
Centers for Disease Control and Prevention
Atlanta, GA
Disclosed no relevant financial relationships
Erin McCreary, PharmD, BCPS, BCIDP
Clinical Assistant Professor, Director of Stewardship Innovation
University of Pittsburgh Medical Center
Pittsburgh, PA
Advisory Board: GSK
Speaker Honorarium: GSK (ended)
Advisory Board: Shionogi
Speaker Honorarium: Shionogi (ended)
Speaker Honorarium: Pfizer (ended)
Advisory Board: Sanofi
Advisory Board: Abbvie (ended)
Advisory Board: Merck (ended)
Advisory Board: Basilea (ended)
Advisory Board: Melinta (ended)
Jennifer Nuzzo, MD
Director of the Pandemic Center and Professor of Epidemiology
Brown University School of Public Health
Providence, RI
Disclosed no relevant financial relationships
Brad Spellberg, MD
Chief Medical Officer
LAC+USC Medical Center
Los Angeles, CA
Disclosed no relevant financial relationships
Sarah Yeo, PhD
Associate Professor in the Department of Communication, Director of the STEM Ambassador Program (STEMAP)
University of Utah
Salt Lake City, UT
Disclosed no relevant financial relationships
*All of the relevant financial relationships listed have been mitigated
Accreditation Statements
In support of improving patient care, The Society for Healthcare Epidemiology of America is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.
Physicians:
The Society for Healthcare Epidemiology of America designates this live activity for a maximum of 6.25 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
ABIM MOC Recognition Statement
Successful completion of this CME activity, which includes participation in the evaluation component, enables the participant to earn up to 6.25 MOC points in the American Board of Internal Medicine’s (ABIM) Maintenance of Certification (MOC) program. It is the CME activity provider’s responsibility to submit participant completion information to Joint Accreditation for the purpose of granting ABIM MOC credit.
By submitting a claim for ABIM MOC, you hereby give SHEA permission to share individual physician participation information with ABIM through JA PARS.
Nurses:
The Society for Healthcare Epidemiology of America designates this live activity for a maximum of 6.25 CNE credit. Nurses should claim only the credit commensurate with the extent of their participation in the activity.
Pharmacists:
CPE Accreditation Statement for Pharmacists
SHEA is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education. ACPE Universal Activity Number has yet to be assigned to this activity. This activity is acceptable for a maximum of 6.25 live CPE contact hours (6.25 CEUs) in states that recognize ACPE providers.
Upon completion of this ACPE-approved activity, participants will receive 6.25 credits on their NABP e-Profile section of the CPE Monitor. It is the participant's responsibility to upload the correct NABP number and date of birth when submitting your evaluation.
Available Credit
- 6.25 ABIM MOC
- 6.25 ACPE Pharmacy
- 6.25 AMA PRA Category 1 Credit™
- 6.25 Nursing Contact Hours
- 6.25 Participation
Price
Registration for fellows/students/trainees must be accompanied by a letter from their department chairs or advisors verifying their status when registering. Trainee status includes interns and residents. Click here to see an example letter. If you are a Fellow, please email learningce@shea-online.org with the letter that states your Fellow/Student Status and SHEA will provide a discount code for you to register at the Fellow Rate. Otherwise, the appropriate rate will be automatically selected for you.
This is also where you will be able to complete your session evaluations as well as overall evaluation for the course. In order to claim and receive credits, the evaluations of sessions you attended are required to be complete. Session evaluations will open 15 minutes after their start time. Once these open you will be able to click “Access Course” to complete. Evaluations will close on July 25, 2024 at 11:59 pm ET.
Required Hardware/software
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